Why vogue its a successful magazine

Interviews with influential people, food and drink reviews and hotel and travel features appear alongside authoritative catwalk-features, beauty products and supermodel imagery. Photo shoots from legendary photographers such as Annie Liebowitz and Mario Testino are a big hit with PR professionals. Vogue really spends money on editorial. Agencies say pitching to Vogue comes down to knowing the right people.

I also consider Harriet Quick [fashion features director] to be instinctive, Sarah Harris [fashion features writer] as a delight to deal with and Emma Elwick [market editor] as the woman for upcoming trends.

Witt Herring MD Lucie Herring points out that Vogue was an ideal vehicle for the story, given that the limited edition caviar tins featured intimate sketches by the late Yves Saint Laurent.

A lot try, but there is only room for one at the top — and that is Vogue. Advertising spend in the glossy title does not appear to be badly hit by the recession. In fact, they dominated at Vogue right up until , the first year that more actors than mannequins were tapped for the honor. In when movies were still silent the cleft-chinned Shakespearean stage actress Julia Marlowe was featured. Thirty-nine years later, Gene Tierney became the first film star to have a cover credit.

In , Emma Stone became the most recent cover star to snag a gold statuette for her performance in La La Land. She is impetuous, too. Edna Woolman Chase, who started out addressing envelopes, held her tenure the longest: 37 years. So, forget focusing on long content or short content, as Schaefer says, focus on the right content.

Your audiences don't all consume content in the same way. Audiences will continue to be fragmented, so the key is to align with each segment and ensure that your content appeals to people on an individual level.

Schaefer drew my focus to the fashion industry, explaining "How do you get attention in the fashion business? You've got to create something consistently new, consistently conversation-worthy, visual, beautiful, daring.

If we're going to think like the fashion industry, we should be reworking our past content and looking for new patterns and trends, weaving them into creating content that will rise to the top. Think of Vogue. We often seem to question whether magazines will stand the test of time, yet Vogue manages to crush these doubts every time they release something new. Most impressively, while creating the most modern, digital forms of content, they never lose the essence of who they are.

There is also the Vogue YouTube channel , 3. Vogue, along with sister titles including Glamour and GQ, is set to have fashion from its pages sold on Style. Meanwhile, the mythology around the global Vogue brand has flourished, thanks in part to larger-than-life ambassadors such as US editor Anna Wintour and Grace Coddington, who stepped down as creative director of US Vogue last month.

Massimo Nicosia, the creative director of fashion house Pringle of Scotland, believes the brand association is worth it for advertisers.