What kind of company is guess

Brand Equity. We have developed and maintained this image worldwide through our consistent emphasis on innovative and distinctive product designs and through our award-winning advertising, under the creative leadership and vision of Paul Marciano, our Executive Chairman of the Board and Chief Creative Officer. Brand loyalty, name awareness, perceived quality, strong brand images, public relations, publicity, promotional events and trademarks all contribute to the reputation and integrity of the GUESS?

Global Diversification. This geographic diversification provides broad opportunities for growth, even during regional economic slowdowns. The Company and its licensees and distributors operated in 97 countries worldwide.

We continue to evaluate the different businesses in our global portfolio, directing capital investments to those with more profit potential. For instance, we plan to allocate sufficient resources to fuel future growth in Asia, particularly in mainland China, where we see significant opportunities. Multiple Store Concepts. We and our network of licensee partners sell our products around the world primarily through six different store concepts, namely our GUESS?

Kids stores. We also have a small number of underwear, Gc watch and footwear concept stores. This allows us to target the various demographics in each region through dedicated store concepts that market each brand or concept specifically to the desired customer population.

Having multiple store concepts also allows us to target our newer brands and concepts in different markets than our flagship GUESS? Dow Jones. GES U. Advanced Charting Compare. Open Income Statement. Balance Sheet. Cash Flow. Historical Prices. Advanced Charting. Company Info Guess? Employees 11, Sector Clothing Retail. Sales or Revenue 1. Description Guess? Key People Guess? Canada Corp. Cynthia Livingston Independent Director Guess?

LP, Francescas. Carlos E. Kathryn Anderson Chief Financial Officer. Maurice Marciano Director. Jason T. Cynthia Livingston Independent Director. Laurie Ann Goldman Independent Director. At the higher end of the spectrum sat a range of jackets, which easily climbed to over two hundred and fifty dollars in value.

Finally, mixed in among the two ends of the scale, was a range of hundred-dollar shirts, two-hundred-dollar watches, and fifty-dollar sweaters. The second driving factor behind a luxury brand is its exclusivity — how rare are its products and how many people can genuinely get their hands on them?

Take Louis Vuitton, for example, the most valuable luxury brand in the world with almost two hundred years of experience. These practices all drive up the level of exclusivity and scarcity where its products are concerned. If it has an abundance of one particular line left over, it simply offers it out as a discount to move the stock.