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Navy to serve in World War I. By , Howard E. Butt had returned to Kerrville to help his mom with the store. In , he transitioned the store, which was based on deliveries, into a cash-and-carry, which was a move that was considered risky at the time. After a few failed attempts to expand the store in Texas, he opened a store in Del Rio in and then in the Rio Grande Valley.

San Antonio welcomed the first H. In , as the founder celebrated his 76th birthday, he gave the role of president to his son, Charles C. Butt's successor also implemented changes like staying open on Sundays and starting the sale of beer and wine, according to San Antonio Express-News archives. Charles C. Butt remains at the helm of the grocery giant as CEO. The chain, which remains privately owned, now has hundreds of stores in Texas and Mexico. In January, H-E-B took the top spot in a consumer survey of more than 60 grocery stores nationwide.

Now, H-E-B is earning national acclaim for its crisis response during the pandemic, including protective measures and increased pay for employees and community relief like a new program which allows local restaurants to sell their meals in the grocery stores. Despite a lack of success at early attempts to expand into Central Texas, Butt was able to establish a successful enterprise at Del Rio in , followed in by the purchase of three grocery stores in the lower Rio Grande valley.

The company also organized a buying department and construction division. It began advertising with free gifts-dispensed in one case by throwing tagged live chickens, good for free groceries, and handfuls of nickels off a store roof-and later gave away cars, mink stoles, trading stamps, and cash prizes. In the mids, Butt again changed the name of his enterprise-this time to H.

Butt Grocery Company. Under this name, he moved into manufacturing by acquiring the Harlingen Canning Company and opening a bakery in Corpus Christi in In company headquarters moved from the Valley to Corpus Christi to centralize distribution to its growing territory.

In , the year Butt installed air-conditioning in stores and introduced frozen foods, he also opened the first store under the name H-E-B, in San Antonio. Women served as store managers, and H-E-B became known for its interest in personnel development. A store that opened in Austin in became the fiftieth H-E-B. Grocery stores grew into supermarkets in the s, and during that decade H-E-B introduced in-store fish markets, butcher shops, drugstores, and bakeries, though Butt's stores carried no beer or wine-Butt was a traditional Baptist deacon-until his son took over in the s.

In the company began granting stock to company employees, with the hope that eventually the company will be up to 15 percent employee-owned. From its beginnings as a small, single-store grocer, H-E-B today has grown to include over stores in all and employs over , workers.

What's more, they're actually an international company — although they only have locations in a single U. H-E-B also owns and operates several other brands. In they opened the first of these, the upscale Central Market, which offers a European bakery, an international deli selection, and fresh juice and ice cream bars. While many supermarkets offer prepared grab-and-go food and some even boast small sit-down areas where you can consume your deli sandwich and fresh-squeezed OJ, not too many go that extra mile and offer an actual full-service sit-down restaurant experience.

Well, leave it to H-E-B to do just that. Currently, there are four different H-E-B restaurants that all serve lunch, dinner, and Sunday brunch, are licensed to pour wine and beer, and even offer live entertainment. As if operating its own restaurant empire weren't enough did we forget to mention there are also four different H-E-B takeout restaurants whose offerings range from boiled crawfish to tacos, pizza, and rotisserie chicken?



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